Targeted Website Traffic

October 8, 2011 by  
Filed under Christian Business


How Do I get Targeted Website Traffic? Go Where The Target Market Goes

Targeted website traffic is without doubt the holy grail of all online businesses, without it you might as well shut up shop and go home.  It doesn’t matter how good your sales copy, your offer, your marketing funnel or your products and services, without visitors of an interested variety you will struggle pure and simple.

So much has been written about the subject of targeted website traffic and increasing the visitor count to your site, an awful lot of it good quality information that if implemented could see you create a six figure online business relatively quickly. The unfortunate thing is that the vast quantities of information available can also hinder many an online business owner, especially those who are new to the whole online marketing game.

So much of the information regarding traffic revolves around the medium in which you should be using to send interested visitors to your website, debates rage far and wide across the internet as to which is more effective, video marketing, article writing, blogging,  podcasting, forum posting, pay per click and so on and so forth.

At the end of the day the medium is only as good as the marketing message contained within the content; if you are offering something of value to people they will naturally be inclined to see what it is you are offering as they will want more of the same, good quality information.

The key to targeted website traffic is however what you then do with that content, where do you distribute the content so it is easily accessible to your target market, so they can consume the content and follow the links back to your site.

An example of this using the medium of article marketing would be after creating the article, to submit to your own blog, then to the article directories, online forums within your niche that allow article posting, other sites and blogs within your niche that accept articles, just Google “your niche name” + “submit content” to find such sites along with online newsletters and e-zines.

With the rise of social media you can easily send your content out to your following by posting to Twitter and of course Facebook, another great strategy to get your content seen more widely through Facebook would be to post a link to your article within relevant groups on Facebook.

You could also go one step further and submit your content to offline publications within your niche such as trade journals and industry or niche specific magazines, these publications are always looking for content and will happily review what you have to offer for publication.

The above are just a few ideas to help you get started and think in terms of quality of content as well as quality of distribution. Start to think along the lines of your prospect and where they go online, what sites they visit, what blogs do they read, what social groups do they belong to and which forums do they belong to. This will make the job of driving targeted traffic to your website so much easier.

Targeted website traffic is the key to succeeding online and without doubt the cornerstone of a six figure online business. To receive more free training on how you can learn to build a six figure online business please visit www.robbrightmarketing.com

 

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Your Christian Business Boss

October 3, 2010 by  
Filed under Christian Business


Many of us get into our own business to prove to ourselves we can; to make an difference, and to even share in a slice of the trillion dollar pie. Even though the online business landscape has been soaring “all ahead full” for over a decade now, there is still so much to room for growth; for any business industry, and every business size. So, how can you take full advantage and capture “your” piece of the ever-expanding pie?

Let me ask you this…

  • Who do you think is really responsible for the success on an online business endeavor?
  • Who do you think really creates all the new cutting edge technologies?
  • Who do you really think is responsible for some of today’s leading e-marketing strategies?
  •  Who do you think truly dictates your financial bottom line?

In a single word… Customers!

That’s right! It is the input and responses of millions upon million of customers that teach us what works and what does not. Our customers tell us what they really want and what they really need.

 My next question… How carefully do you listen?

Need Satisfaction Selling

How well you listen and respond to both your current and prospective customers will certainly play a most significant role every time you analyze your Profit and Loss Statement.

 Many e-business owners absolutely cringe when they receive a heated response from their customers. I on the other hand enjoy reading their questions, comments and concerns very much. By being a good listener you can surely identify your customers needs. By specifically making this identification, you can plan and execute your next moves.

 You see, by ultimately satisfying your customers wants and needs you can effectively reduce buying objections and make your entire sales process that much easier. After all, it would be extremely uncomfortable for a prospect to say, “No” if you bring to them exactly what they asked for. It really is just that simple.

 Are You Placing Your Cart Before Your Horse?

All too often, e-business owners want to jump out and create an elaborate web site without even first finding out as much as they can about the exact needs of their target market.

 This is what I call, “Putting the cart before the horse”!

 My Consultant’s Hat

During those times in my daily routine that I slip on my “Consultant’s Hat”, I adamantly urge e-business owners to perform the following procedures in this precise order:

  1. Build relationships. (Create and manage a contact list.)
  2. Ask open ended questions (who, what, why, where, when and how).
  3. Methodically analyze their answers.
  4. Build solutions based on your findings that will clearly and unmistakably satisfy their all-important needs.
  5. Advise your customers of the completion of your project.
  6. Ask for the sale!
  7. Close the sale!
  8. Count your profits and begin all over again ultimately presenting up sell products or services depending upon your e-business landscape.

Always remember to…

  • Look
  • Listen
  • Learn
  •  Respond
  •  React

…whenever it comes down to satisfying your customers needs. Which should be always!

You and your banker will be glad you did!

Remember, call me if you need me! I am always here to help.

Have an outstanding week and remember to “laugh”!

God’s blessings and great success always,

Tony

Tony Marino
Founder/Executive Publisher
Christian Times Online
http://www.ChristianTimesNewsletter.com

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Christian Business People Online

September 9, 2010 by  
Filed under Christian Business


Christian fellowship should be considered an essential mindset and practice for any and all Christian business people.  In fact, the Holy Bible tells us not to be yoked with unbelievers. “Do not be yoked together with unbelievers. For what do righteousness and wickedness have in common? Or what fellowship can light have with darkness?” (2 Corinthians 6:14).

We also know that a good friend is not someone who necessarily agrees with everything you do and say-it’s somebody who lovingly challenges you to be a better person. We grow in maturity when we can test our thoughts and ideas against another person, and when we’re open to correction when we’re wrong.  

“As iron sharpens iron, so a friend sharpens a friend” Proverbs 27:17.

One technique I like to use in that this Christian business relationship building process renders favorable results is illustrated as follows:

  • Go to Google.com.
  • Search the keyword phrase “online Christian business networking.”
  • Click through to the various web sites rendered by your search query.
  • Visit their “About Us” or “Mission Statement” page(s).
  • Identify the web site owner or owner’s group.
  • Direct contact the web site owner or owner’s group and inquire about their offering.
  • If favorable, join the Christian business organization.
  • Engage and collaborate with other Christian Business members.
  • Build and nurture long-term Christian business relationships.

Always remember, you are NOT aligning with these online Christian business networks and directories to jam your product and service down anyone’s throat. Your initial purpose should be that of Christian friendship (fellowship). Be sure to make the time to not only plant your “fellowship” seed, but give those seeds time to grow. As your Christian business relationships deepen, your harvest time will become apparent. This is when you will harvest the fruits of your effective Christian business networking process.

  • Be patient and give the Christian relationship time to grow. (Trust God.)
  • Be of service (Be a “giver”, rather than a “taker”).
  • Ask God to embolden your Christian business relationships for His glory.
  • Be fervent. Stay with it. Be ever engaging.
  • Have faith and know that you are on the right path to Christian business growth.

One caveat about “faith”, do Faith and Works Go Together? Real, impacting, effectual faith will have results. It will be lived out! Faith is received alone, but it does not just stand alone; it is to be shown. Faith will be backed up by the proof that it is present in a person.

“As the body without the spirit is dead, so faith without deeds is dead” James 2:26.

As you begin to decide where you will align your Christian business networking options, you must be prepared to go the distance. Do NOT proceed with a “lukewarm” attitude. Carefully plan your Christian business collaboration efforts. Adhere to your plan and make modifications where and when necessary; be dynamic (flexibility).

One final note, be sure to make “them” the star! Make others feel important (service or ministry). Remember to check your “ego” at the door. Be humble, too.

Being humble simply means, “NOT to think less of yourself, but to think of your self less.”  

To help you get started with your Christian business networking practices, and in order to meet more Christian business people online, I would encourage you to take a look at the Christian Business Network. Membership in the Christian Business Network will be an effective way to meet real Christian business owners, and membership is absolutely free.

To get more details and to register for the Christian Business Network, please visit the following link:

Christian Business Network
http://christbusinessnetwork.com/

I look forward to meeting you on the inside!

Peace, joy, and God’s prosperity always,

Tony

Tony Marino
Founder, Executive Publisher
Christian Times Online
http://www.ChristianTimesNewsletter.com

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